A recent Content Marketing Institute study gave a clear picture of what a successful B2B social media marketer would look like. The following statistics highlight the findings:
• 86% of B2B firms have a dedicated individual or agency to oversee their content marketing efforts
• They are active on an average of 7 platforms
• 91% use LinkedIn in their social marketing efforts (highest of all the social media channels)
• 85% use Twitter
• 81% use Facebook
Big number: so, why lost this opportunity?
Whether you’re choosing which networks are right for your social content or looking for creative ways to amplify the impact of your existing content, a strategic social media engagement campaign is critical for any B2B marketing initiative.
VAS can help you to build up a social media strategies in order to:
1) Generate leads
2) Improve Seo
3) Generate a specialized community
4) Strengthen a campaign
5) Be a source of knowledge
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