PR

PR has changed massively; it isn’t just about media relations and churning out press releases like it used to be a decade ago.

DIGITAL PR •

is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online.
As a PR pro, one way to incorporate content marketing into your mix is to repurpose content you already have (press releases & bylines) into fresh content. A single press release can be re-purposed into a Slideshare presentation, a blog post, a guest blog post, a Pinterest infographic, a LinkedIn news update, a post on a relevant trade publications Facebook page, an editorial opinion article for the local newspaper’s website and more.

Share, re-purpose, share again – and repeat the same process a few more times! One piece of content can flow out to multiple sources.
Instead of simply putting your press release on the wire, turn it into a blog post that connects the news to an engaging viewpoint; use it as the launchpad to discuss a related issue, educate, or dive into a juicy Q&A. Find ways to take an offline PR campaign to social… and vice versa.
As a digital PR agency, we create web sites, databases, bespoke content management systems, e-mail marketing tools, technical video presentations, and iPad/iPhone applications. These are expertly managed alongside traditional marketing communications and PR activities to produce integrated campaigns with measurable impact.

Digital PR agency services include:
• Website design, development and localization
• Video presentations and online training courses
• Email marketing tools and services
• iPad/iPhone and Android applications
• Search Engine Optimisation (SEO)
• Articles turned into podcast
• Articles, commentaries and interviews turned into video
• Social media press releases with appropriate links
• Other to be defined

Excellent relationships with the global tech/trade press round off our services.
Articles turned into podcasts.
Articles and comment pieces turned into videos.
Social media press releases with appropriate links.
Quality technical content that people want to share and so drive traffic to your website.
Traditional high quality technical writing from press releases to white papers.

TECHNOLOGHY PR •

The technology sector has undergone a significant shift in the past 12 months.
Technology firms are moving on from wanting to reach a traditionally niche but forward-thinking ‘tech’ audience through trade media and tech titles.
A wider consumer audience is now “hungry” for technology news and national titles want to be on top of these stories.
At VAS we “mix” technical writing with social media press release techniques, that are proven to get your message to the right audiences and further increase your sales leads.